Senior leadership
Experienced facilitation for the decisions that require judgment, context and organizational understanding.
Marketing Planning & Strategic Initiatives
Make planning matter.
Strategic Matter helps marketing leaders align priorities, resources and investment through senior judgment, focused facilitation and intelligent planning technology.
Let’s TalkApproach
Human judgment. Intelligent systems.
Our approach is shaped by years of leading strategy, planning and transformation from inside complex organizations.
We combine that experience with AI and technology built specifically for the work of marketing planning.
Strategic Matter AI
AI built for marketing planning, informed by proven planning practices and grounded in your organization’s own data and inputs.
Planning platform
A purpose-built, collaborative environment connecting priorities, investments, decisions and actions.
Where We Help
When planning gets harder.
Strategic Matter is designed for the moments when the usual planning process is no longer enough.
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01
Too many priorities. Not enough capacity.
Create the focus and tradeoffs needed to match ambition with available resources.
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02
Budgets need to move, but the choices are not obvious.
Connect investment decisions to the priorities that matter most.
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03
Leadership is aligned on the goal, but not the path.
Structure the conversation, surface the real choices and help teams reach clear decisions.
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04
The organization is entering a new chapter.
Reframe priorities, investment and operating choices around new leadership, transformation, M&A, restructuring or changing market realities.
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05
A major initiative cuts across teams, budgets or functions.
Bring structure and accountability to work that does not fit neatly within one organization.
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06
The annual plan is becoming a collection of inputs instead of a strategy.
Turn planning into an integrated set of priorities, investments and actions.
Why Strategic Matter
Leadership should be part of the planning conversation.
The person accountable for the plan is often also responsible for running the planning process.
That makes it harder to step into the conversation, challenge assumptions and participate fully in the decisions that matter most.
Strategic Matter brings experienced facilitation, structure and technology to the process so leadership teams can focus on making the plan better.
About
An experienced partner for the work ahead.
Strategic Matter was founded by Matt Wechsler, a global marketing executive who has spent his career helping leaders navigate growth, transformation and complex marketing decisions from both inside organizations and alongside them.
That perspective has been forged in the work itself: building global marketing organizations at Roland and Drum Workshop, helping shape brands and transformation at Marriott, and advising leaders at Ford, Verizon, Microsoft, Sony PlayStation and others through consequential marketing challenges.
Better Plans. Stronger Outcomes.
If you're approaching a planning cycle, working through a major strategic initiative or trying to align leadership around competing priorities, let's talk.
Schedule a Conversation